Test Page Example Post
This is just a test example post.
About ORANGE FOX in JAPANESE – オレンジ・フォックス株式会社 会社概要
会社概要
名称：オレンジ・フォックス株式会社
事業内容：広告業およびインフルエンサーマネジメント
資本金：4,000万円
売上高：7,300万円 (2019年度)
日本の会社所在地：東京都文京区本駒込
取引銀行：三井住友銀行 小石川支店
主要取引先：
- Sariel Limited (ニュージーランド）
- ニッポン放送株式会社
- 株式会社アドウェイズ
- 東京衛生アドベンチスト病院（旧「東京衛生病院」）
Campaigns targeting the doctors
Campaign Objective
One of our client was running the media like QUORA but that media was available only for the doctors. The intention here was to get a kind of aggregate intelligence, so the doctors can ask any technical question on that media so that he/she might be able to get answer from other doctors who have different expertise. Ultimately, the campaign objective was to make doctors subscribe that professional media.
Targeting Methodology
In Japan, we have some around 300,000 doctors at the moment. This number is obviously quite small compared to all internet user volume in Japan which is more than 100,000,000. Thus, we need following targeting method implemented on these campaigns.
- We implemented an IP address based targeting and registered those address of major hospitals. This should cover the doctors working there but also includes nurse and other medical industry workers.
- Selected job targeting over the profession database named “Eight” <https://8card.net>. Eight is largest job database in Japan therefore they know which cookie ID person is working on which job.
- Job targeting on Facebook, but turned out to deliver a low performance..
A bit about the Observed Performance
For this kind of campaigns, it is know that offline activities such as some referral program is better than digital but we had a competitive performance (the cost per each subscriber acquisition) compared to those offline campaigns. The efforts of optimization is still on-going.
Want to make legal entity in Japan?
Hi there! It is extremely hot in Tokyo now. They say it’s around 35 degree celsius but I can’t believe normal human can actively walk around the town under this burning air. Let’s start today’s lesson anyways!
Want to make your legal entity in JP? You have to make TEIKAN!
When I was working for British digital agency named “Essence Digital”, I experienced the launch of new legal entity. Believe the people in headquarter (UK) were using Deloitte globally to manage local entities of all over the globe, but using that kind of accounting/consulting firm is always quite expensive. They can especially charge the very expensive price when you want every report in English. The process to make legal entity is something like following.
- Make TEIKAN of your legal entity
- Get that TEIKAN document approved by the legal office
- Submit that approved TEIKAN doc to the ministry of law (a.k.a. “Legal Bureau), and register the information of your directors, your capital amount, and headquarter address.
Ball-park cost of legal entity set-up
The whole process above takes some around 3-4 weeks. Asking a judicial scrivener to make a TEIKAN document is so expensive (typically, JPY 150,000) that you should avoid it. I got a copy of approved TEIKAN from my friend and then just modified it as needed. TEIKAN is basically something defines the way you handle your company’s stock and the operational rules of your company’s board meetings.
- The fee for certification paid to a notary who approves your TEIKAN document is 50,000 yen.
- In case you want to change your TEIKAN, you have to pay JPY25,000 for the updated approval.
- Besides that, you have to submit the “registered stamp” to the notary. It might sound a bit weird but all Japanese people basically have their “registered stamp”. That registration is done in the each city office.
Ok.. can foreigners establish a legal entity in JP?
Japan’s law changed in 2017 and they finally started accepting the foreigner’s directorship over Japan’s legal entity but due to the troublesome work listed above, you probably need to get help from local agency when you want to set up a local legal entities.