How to promote your online shop effectively in Japan or other APAC regions?
It is a very basic question everybody have when they come to this market. Although there are several options to advertise your website, the affiliate network is definitely something you can test out first if you prioritize the performance of your conversion campaign.
Want to stick to Google ads or Facebook ads?
Well, Google ads or Facebook Ads are okay, but if you want performance, it is a tough game unless you have very strong keywords in Google SEM (search engine marketing). Facebook has some strong feature that is named “FB coupon offer” where you can provide the coupon code discount for the users by linking your platform (such as Woo Commerce) with Facebook Ads, but even with coupon offer, most likely you can not achieve better ROAS (return on ad spend) than the affiliate networks.
Strong Affiliate Network in JP that You Can Test First
“A8 affiliate network” is definitely one strong candidate you can test out first. Here is how it works.
- Normally, the affiliates in A8 netowrk are getting some around 10% of the “website purchase” amount . However, if you have significant brand awareness, it works even with 7% of sales price.
- In some cases, client can collect more than 1,000 applications from the affiliates in the first month but no worries! A8 automated screening algorithm can filter out bad affiliates by checking their past achievements. Thus, no much workload expected:)
- Client can have our own guidelines regarding affiliate’s campaigns. (e.g. NO Google Adwords SEM because it will be done by in-house agents) This should work well to keep brand sagety.
Hope this would remove some of your worries around the online promotion in Japan. For more questions, please inquire us from the LinkedIn page of ORANGEFOX!