The Challenges Religious Organization Faces
Because there is a tight regulation imposed on the religious organizations by the government, we have to prepare for the following things to make it happen.
- Presence of your local organization and its “corporate registry document” (In Japanese, Toukibo-Touhon)
- The promotion over the radio is known as an effective approach when we consider the awareness improvement, but the total time-slots that is sponsored by religious organization must be less than 2% of that stations’s all broadcast time of the month.
In order to let your promotion run on the publishers (e.g. Radio Stations), your organization needs to go through media’s screening processes. On that process, your organization must submit the corporate registry documents of your registered local organization.
Also, there is another regulation imposed on the publisher side related to the promotion of the religious organization. The total broadcast time of the religious organization-sponsored program must be less than 2% of all the broadcast time of that applicable station.
Restrictions on The Content
When your organization works with the radio stations to run your promotions, there is also some restrictions on your program itself and also the “commercial announcement” that you submit to the radio stations.
- That “commercial announcement” should not be direct invitation to your religious events. Typically, your organization can get 40 seconds commercial time-slot during the sponsored program but even that 40 seconds need to be compliant to that regulations.
- The program can be typically some around 5 mins or 10 mins program but you can be “sponsor” of the program rather than you becoming the “director” of the program.
Regarding the CM, you can take very popular workaround solution like promote your educational events taking place at your venue so that the audience might be interested to come to learn more about your organizations.
For the content of the program, ORANGE FOX would work with the publisher or station’s production team to create the program that reaches the maximum audience so that your message can be delivered to the very broad audience.
Reach Your Audience of the Program
The publisher or the radio stations can not share any PII (person-identifiable-information) with your organization due to the local regulations but still you can reach those audience by using the social media for example. Getting more audience on you social media channel is good idea provided that it is the channel that is owned by your organization.
Using Both of Awareness Media & Performance Media
The traditional media such as the radio can be useful when you want to improve the awareness of your organization. Once you get the broad audience by using that legacy media, it might be possible to get some direct responses (such as channel subscription, etc) by effectively using the internet advertising media. ORANGE FOX can help you handling both of those 2 media channels by leveraging substantial experience on the ground.